Data centres are the backbone of the modern world, yet their role often goes unnoticed. To bridge this gap, we introduced DC – a friendly and relatable character who embodies a data centre. In an engaging launch video for global data centre, Telehouse, DC explains who they are and what they do, making the complex world of data centres accessible to a wider audience.
This project took a year of careful development, from refining the character concept to collaborating with two illustrators to perfect the character's design.
